I'll give it to you straight.
There are a lot of snobby logo designers out there who charge $300, $700, $1000, and more for logo design.
That's perfectly fine; they can charge whatever they like; there's nothing wrong with that. However, many of them hold this absurd idea that all logo designers should charge a high amount and more importantly, that all clients should pay a high amount or it degrades the industry.
There's just one glaring flaw in that mindset: not all client needs are created equal! Not everyone needs or even wants a logo that's deeply researched to make people consume or feel hungry, and they're not going to pay high prices, period.
Some people simply need a simple logo. High-price clients will find high-priced designers.
For the rest of us, Mom 'n' Pop Logo Shop caters to small businesses, artists, bloggers, garage bands, school sports teams, and that guy down the street that builds birdhouses.
— Thank You, Bryan Hadaway
(your one-on-one logo designer)
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